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In January of 2019, marks 6 years (2013) since I entered the networking industry.

Like most, I started out happy, optimistic and ready to conquer the world. But unfortunately, I realized that was not how this works and I began to go through the school of hard knocks.  Rejection, overwhelm, frustration were just a few of the challenges I faced as all my recruiting efforts seemed to fall flat to the ground; however...

The good news is that my story in this industry has a happy ending.  I was able to come out of retirement as a college degreed stay at home mom for 18 years, I have earned 6 figures in direct sales and I am now helping others take their business online so they can get the freedom they desire. 

Let me just share a few of my painful moments so you can have an idea of where I have come from...

Have you ever posted your products all over your social media wall, didn't get the results you thought would happen and lost some friends in the process?   I have.  Have you ever joined groups and commented hoping others would see your comment, engage with you, love you and buy from you?  I have.  Have you ever gone through your entire friends list with private messages acting like you wanted to rekindle the relationship but knowing you don't have time to really connect with everyone genuinely? I have.  

The point is, I’m about to come against some sacred cows and before I do that, I wanted you to know, I've done the same things too.  But the bad news is, the internet never forgets. There is a record back 2 years ago when I was doing that inside of my messages and it's a blazing reminder of what not to do. And it's the same for you.. the internet never forgets and yet..today...these kind of things are still happening.

The Internet Never Forgets and It’s Ruining It for Everyone Else

Here’s the truth!

There is a VERY fine line between recruiting with social media and spamming people. I’m sorry to say that most networkers have been turned into human spam bots by their upline and company leaders…

‘Disposable distributors’ tasked with the job of spreading the word about their company’s products or opportunity, at the expense of the individual’s reputation and risking the suspension of their social media accounts.

I literally get frequent examples that show the  WRONG WAY to prospect online, here is one screen shot I received of the poor attempt to prospect me the wrong way…

Successful entrepreneurs and networkers alike eventually learn the true secret to success and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.

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That secret being:

“People don’t care how much you know, until they know how much you care” – Theodore Roosevelt

The screenshot above is a weak attempt from people recruiting with social media…people who haven’t yet figured out that building a business is not about tricking people or finding the right copy/paste FB messages to send to strangers.

It’s about actually caring about people, becoming a person of value and being someone uniquely positioned to help someone with their problems. 

That last one is critical “uniquely positioned to help someone with their problems.”  Anyone can copy and paste a message into the Private Message function on Facebook.

What sets you apart from the rest of the desperate reps hitting people’s inboxes with their new “ground floor” opportunities or cash programs?

Now this doesn’t mean, prospecting online doesn’t work. I know some very skilled recruiters who are excellent at online prospecting, but just like offline prospecting, they’ve devoted the time and effort to learn this very difficult skill and have mastered it. And if that’s the strategy you want to deploy, you need to do it right. 

But if you’re still a little fuzzy on whether you are a spammer or not, here’s a guide of sorts…

Top 5 Warning Signs That Your Prospecting Efforts are Actually SPAM

1) You private message strangers on social media and include a link to join your opportunity.

2) You get angry replies via private messaging and/or you have been reported as a spammer.

3) You post links to your opportunity or website in the comments section of other people’s social media posts.

4) You compulsively want to talk about your company or products, without anyone asking you to share.

Finally… this one is the most important one…

5) You engage in interactions online, with a hidden agenda, hoping to transition the topic to something that would get people interested in your opportunity, without caring about knowing the other person.

This last one for me is a big one but could also be controversial.  After all, #5 is the very definition of prospecting (online or offline), which even when done right… can still feel awkward, result in people getting angry at you and it's time consuming,  which is why I eventually decided to stop prospecting all together.  But here’s the interesting thing…

“When I Stopped Prospecting People, My Business Started Growing!”

I can’t tell you how relieved and at peace I felt, when I once again, was able to go out with my friends, visiting a family member’s home or be in a public place without having to think about prospecting anyone.  Just enjoying being normal again, was incredible, after two years of being taught by my upline that “everyone was a prospect” and approaching every conversation with a hidden agenda, I was free!

That’s because it wasn’t until I STOPPED prospecting, that my business actually started growing!  Weird, right?

At this point, you may be asking, “then how in the world did your business grow?”  Well before I answer that, I have to say that there the problem with people prospecting on line is that they are still doing the weird offline techniques, but now they are just doing them online.

The problem with prospecting in general, as it’s normally taught, is that the mindset going in, is still about what YOU want people to do and about manipulating people into doing what you want them to do.  In other words, it’s about YOU, not them.

The More Leveraged Alternative to 1-on-1 Prospecting, So You Don't Have to Feel Like a Cheap Sales Man

I remember one day when someone approached my teen daughter and offered to help her clean up her acne.  I was aghast!  As if she didn't struggle enough with her situation, to have a complete stranger try to help her was humiliating to her. And if the stranger had bothered to ask, they would have realized it was a food allergy, not a cleanliness issue.

And that's what I am talking about; those methods are weird and I've been guilty of doing them too.  

Then one day, I saw an ad that help me how to discover an online recruiting strategy, which enabled me to recruit more people in 1 Year than most do in 5 years.  I finally grossed my first 10k month and I was able to passively generate leads, customers and new reps – even when I was out having fun with friends and family.  (Hence why I didn’t have to worry about prospecting them!)

Rather than spending hours spamming or private messaging people on social media, I learned how to legitimately get Facebook and other networks to actually help me attract the people who are most interested in what I have to offer, using their ads platform! (i.e. going legit!)  In fact, every day, I awaken to an email inbox full of notifications for new leads, new customers, new team members and commissions I earned while sleeping!

This strategy is called ‘attraction marketing’, which is an internet marketing strategy designed for networkers and people in direct sales!

You see, if your business depends on you being on social media, sending private messages or commenting on people’s posts all day, you are NOT doing internet marketing… despite what you may have been led to believe.

Online prospecting and internet marketing are NOT the same thing! Internet marketing is a passive strategy, which works, even when you are not.

If you want to learn how it works, check out my free 5 Day Video Training on how to take your business online

You’ll also get more details about a book I used which  goes into the nuts n’ bolts of the  recruiting & selling formula that I used to launch my business in May of 2018 and have over 100 customers join me since then.

So if you are ready to get started on a journey to discover how to accelerate your leads and bring in more sales...

XOXO - Julie K