Typically when I work with new clients they have been building their company's brand. They have been posting pictures of products and building up their company's name.

The interesting thing about this is that the networking companies are genius.  They provide great products but in exchange for the opportunity to work with them, we become their marketing machine. 

I know this will step on some toes, but the reality is this;  we spend our time, our energy and sometimes our money promoting our company and products on social media and it still doesn't produce the results like we had hoped.

Some people might disagree with me, but I have seen some pretty big leaders and trainers in this space who promote "offline" techniques but will use online strategies in order to attract their tribe to their offer. 

Think about it.  You may know some of them too. They are writing books and teaching how to connect with people; find people out and about  and all the while they are silently building a movement online.

It's more of a "do as I say, not as I do..."  thing that is happening. 

So if you’ve been trying to figure out ways of growing an online business, because old-school methods like home parties or meeting people out and about are not working or maybe you have been trying to take things online but you are only getting your bestie or family to comment on your product posts, then here’s what it actually means to “build a brand” and why the above advice is so terrible.

Your Brand Is Your Business....

It’s simple: every action you take in your business results in either…

  • Being more likable, or less likable
  • Having more credibility, or less credibility
  • Improving your reputation, or trashing it
  • Being memorable, or forgettable

Think about this: every person you talk to, you leave your mark on them and it's either going to be a good one or a bad one. 

But the choice is up to you.

If you tried to introduce a friend or a stranger to what you were doing before it was the right time for them; and if you did it in a way that wasn't the best way...you just created your brand.

Who they perceived you to be is forever imprinted on their hearts and minds. 

And so the cycle of network marketing begins. Millions of people not understand they are branding themselves by how good or how bad their skills are.

So your brand is you.  People will join you for you.  Not your company and not your super great products. It's all about you.  This doesn't change; even if you are doing this offline.  You are known by the trail you leave behind you.  

This is no different when you take things online. Social media is one of the fastest ways to grow your network.  You can literally connect with hundreds or thousands of people a day (if you know how).  Because you can impact people much more quickly online, you can also destroy your brand and reputation online 10 times faster than you can do it offline.  

Think about the trail that you are leaving. Let's look at it in the eyes of then beholder.  Are you really giving them value or are you just advertising to everyone around you about how great your products are.  

Are you considering if they need your products or do you just assume that everyone needs it?  

The downside is that if you are doing it wrong or in a sleazy way, you can destroy your reputation and the reputation of network marketing, that much faster!

A lot of people don’t know how to go about growing an online business (without being annoying!)

Many distributors take the same awkward, unprofessional recruiting strategies they’ve been taught to do offline, and they just duplicate them online. There's really no difference and the worst part is...those strategies still produce zero results!

In the end, this ends up ruining their reputation.

They’re just doing social media recruiting all wrong.

It's just that many people come off salesy and pushy.

Think about it this way. Every day you have to go past "xyz" store.  Every day you pass it, someone comes running out to ask you to come into their store and shop.  Every. Single. Day.  

It gets old.

The truth is, most people who employ these strategies will get blocked before too long.

Okay, so think about that for a second: what are they doing?

They’re building their brand, just not in a good way.

Their brand is being defined as a “spammer.”

They are now that person that people need to unfriend or block on social media.

In the context of business, that is what building your brand is all about.  

Which takes us back to my original point…

You can build a negative brand or a positive brand

It simply depends on the actions that you do and how you handle yourself.

If you are focusing on your goals (ie, building a business) instead of connecting with the people that are already looking for what you are offering and giving them value, then you will brand yourself as self absorbed and only in it for yourself and you will still get poor results. 

 What you release online or offline becomes your brand. 

I would think it's safe to say we have all received those messages.

"Hey Girl! I'm a part of this amazing marketing opportunity & I am looking for BOMMB [sic] girls to join my team...you are so cute and wonderful and would kill it...let me know if this is something you would be interested in... xoxo

How does that make you feel when you get messages like this? Are you ready to jump onboard or are you cautious, annoyed at the spam you just received? It's like getting junk mail or getting a telemarketing call.  We all know how that feels, right? 

When you do online wrong, it stays with you and whether you like it or not, it creates your reputation and that creates your brand. 

Now before I give you the complete formula for the “magic branding pixie dust”  here’s what a brand isn’t…

Your brand is NOT a bunch of pretty pictures!

…or motivational quotes, product/company posts or any of that stuff.

Your brand is about the reputation that you leave. Are you helping people, what are the actions you re taking and how are you affecting the people around you.  

So even if you’re doing Facebook Lives, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.

So you’ve got to be strategic with your message. You need to connect with the right people with the right message of value for the listener.  When you do this correctly, you are building a brand that can be trusted. 

Don't follow the terrible advice many distributors are being given…

“Build your business, not your brand.”

As I mentioned earlier, this advise is really telling you to  

Build your company’s brand, not your personal brand.

And if you are asking...

"Does promoting my brand and not my company's brand or products create a conflict?"

If done correctly, the answer is "NO"... it doesn't.  

Top rankers are understanding how to do this. They get it.  

As a matter of fact, 

People shouldn’t even be able to figure out which company you’re with

…from looking at your social media profile.

And why do I say that?

Because in this industry, people join people and people buy from people. It's a relationship driven industry. 

Your brand is not this big intangible idea.

In addition to allowing people to get to know, like and trust you...

Your brand is based with what people think you can do for them.

It's the value you provide to them. 

If you’re perceived as someone who can help people achieve their goals or solve a problem then that means you are building a positive brand.  As this is happening, you are warming up your cold market and turning them into a warm market; people who know, like and trust you.  When this happens,  people will want to join you or buy from you.

This helps you make more sales and ultimately serves the interest of the company.

On the other hand, when you post stuff about your company & products, in lieu of developing your brand, you are diminishing the role you play in the eyes of your followers.

Remember, every time you post, you are a part of the marketing department of your company and people can literally go search the company name on Google without talking to you and buy the product from someone else or even join someone else.

By posting about your company, you are saying the company plays a bigger role in helping them, than you do.

You’re just a sales person – an unimportant commodity – they don’t need. In fact, if you are perceived as a sales person, you are repelling your prospects!

Or when they google your company, they will read a bunch of negative stuff because every company has it and then they will not want to talk to you.

Obviously, in a business that relies on trust and relationships, it's important to position yourself so the prospect NEEDS YOU.

There is a time & place to talk about the company, but that’s only when you present the product or opportunity to someone, not when you are prospecting or marketing in public.

Create a little mystery and curiosity, by focusing on what you can do for people or help them with; provide value to your prospect. 

And if you haven’t figured it out already, all these lessons apply to building OFFLINE, as well as ONLINE.

DO NOT diminish the critical role you play as an advisor and expert in the eyes of your prospect.

Great networkers position themselves as advisors (not sales people), who can help others get what they want.

Now, the reason I prefer building online is this…

“Old school” methods make true business-building nearly impossible if you’re a busy person

Think about the time it takes to have a home meeting.

You connect with the persons you are hoping to meet with and this cannot be just a simple text because it has to be personal to get results.  You know that in order to have 10 people show up, you must invite at least 25. Then at the last minute, 2 cancel and 1 no shows. Now you are down to 7 people and IF you do a fantastic delivery, you might have 2 that join you and 1 that has to think about it.

Now to break this down, let's say you are super ninja and can connect with 25 people in 3 hours. It takes you 1 hour to either prep your home or travel there and back to someone else's home and set up. Now you spend 2 hours in the meeting (clean up included).  That's 6 hours.  Assuming you make an average of $50/person, you are being paid $16/hour for all your efforts. 

Those type of results aren't going to take you into freedom.  

Or if you’re going to spend a couple hours doing 1-on-1’s!

It's even more insufficient use of your time. 

And think about it this way…

During that SAME 6 hours that you were having a home meeting or meeting with someone at a coffee shop...

You could expose your business on the Internet to at least 72 people!

Meaning you connected with them in a way that they reached out to you and now you are talking to them about what you can help them accomplish and you referred them directly into whatever presentation process for enrolling them as a customer or new team member.

So, the choice is this…

Introduce the business to one or two people at a time or work with people from all over the world any time of day...

Which one would you choose?

And that’s basically all I'm doing here; I'm teaching people how to connect with a lot more people, faster.

We teach how to brand on a mass scale where you can…

Reach literally millions of people

Scale your business

Build a brand that attracts your tribe

Create multiple streams of income (if you want)

Recruit en masse

Using these methods, with a online presentation, you can basically enroll a few hundred or even a few thousand people in one evening — once you’ve built your brand to that level.

Yes, it takes a little time to learn the skillsets, but that’s what I do here.

So if you’d like to learn more about…

How to build a positive brand (whether you’re building online or offline)

…then I highly recommend you learn more by signing up for my FREE Online Recruiting Training.

It’s a video course where I’ll walk you through taking your business online.

While it is very possible to build your network marketing business offline, the way I’m providing you is much easier, efficient and quicker in combination with network marketing fundamentals.

You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to my 10-Day Online Recruiting Training.

And if you found this content helpful, I would love to read your comments below!

Julie Kinne
Fast Track Leader
Online Business Strategist